We have collected data and statistics on Candy Crush Saga. The freemium model has been exported to every platform. It has also, for better or worse, been one of the most influential games over the past decade, responsible for many of the decisions of video game publishers since 2015. It has a loyal fanbase of over 250 million users who play it more than a once a month, and continues to add levels to the game for returning players. While Candy Crush is not in the same position it was half a decade ago, it is still one of the highest grossing games. In 2016, King was acquired by Activision Blizzard for $5.9 billion.
It has launched several spin-offs, including Soda Saga, Jelly Saga and Friends Saga, which have all generated hundreds of millions for the publisher. Off the back of Candy Crush’s success, King filed for IPO in 2013.Įven though Candy Crush has remained a stable revenue source for King, it Kings monthly active users peaked in 2015.
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